昆明惠博电缆桥架厂

2018年昆明电缆桥架市场过亿 年入千万者不足十家

当大家眼光重新关注昆明电缆桥架业绩时，不少桥架厂家开始焦虑，一年即将过去了，今年定下的销售目标似乎相差很远。

从目前各昆明桥架厂家发布的销售业绩来看，除了个别营收超千万元，有望实现年初定下的销售目标外，其他公司都还相去很远。

这也让人感到奇怪和反思，云南市场不断增大，企业销量却跟不上，这背后到底包含着什么样的风波与曲折？部分人士认为电缆桥架行业长期呈现“大行业，小企业”的状态，至少存在以下三点原因。

一、昆明电缆桥架产品低频高价，消费者品牌认知度不高

桥架消费太低频，厂家不主动打广告的话，经销商很少会主动做广告宣传，广大云南采购者对桥架企业品牌的认知度很低，甚至在很多采购者以最低价选择品牌。

由于桥架行业属于超低频消费，消采购者平时对电缆桥架企业基本不会留心关注，只有在有需求时才会主动了解。对于大部分的采购者来说，电缆电线的安装是一个楼盘只集中采购一次，很少人员会经历两到三次，由于平常了解不多，但又是巨额的“大宗消费”，大家在采购之前都会寻求多方参考意见，慎重决策。

汽车也是低频消费，但和家居产品不同的是，汽车广告信号强，平时在电视、电梯、商场

这是个太过“沉默低调”的行业，消费者不能主动找上门来。企业做大营收需要同时满足市场规模、单价利润、客群流量等基本因素，在流量这方面，昆明桥架企业显得很被动。

二、昆明电缆桥架产品非标化严重，信息高度不透明

另外电缆桥架建材属于非标品，没有标准的参照系数，这也是桥架厂阻碍规模化发展的一大因素。

桥架产品非标化也容易加深本行业的信息封闭性。对比汽车、服装等行业，他们的产品和销售流程都相对标准化，能够大量存货，各项指标生产标准透明，价位也明朗清楚。

三、电缆桥架行业重服务和体验，对人的依赖程度高，信息化程度低

电缆桥架行业本质上属于传统制造业，产品重视服务和体验，做工、颜色、触感等都需要有场景配合。企业要达到优质的服务，就得扩展到各个地区，解决物流、仓储、展示、验货、送货、安装、售后等问题。

When people pay attention to the performance of Kunming cable bridge again, many bridge manufacturers begin to worry. A year is coming, and the sales target set this year seems to be far from the same.

Judging from the sales results released by various Kunming bridge manufacturers at present, apart from individual revenue exceeding 10 million yuan, it is expected to achieve the sales target set at the beginning of the year, other companies are far from each other.

It also makes people wonder and reflect that the growing market in Yunnan, but the sales of enterprises can not keep up with, what kind of ups and downs are behind it? Some people believe that the cable bridge industry has long been a "big industry, small enterprises" state, at least for the following three reasons.

1. Low frequency and high price of Kunming cable tray products, consumer brand awareness is not high.

Bridge consumption is too low frequency, manufacturers do not take the initiative to advertise, distributors rarely take the initiative to advertise, the majority of Yunnan buyers on the bridge enterprise brand awareness is very low, and even in many buyers to choose the brand at the lowest price.

Because the bridge industry belongs to ultra-low frequency consumption, consumers usually pay little attention to cable bridge enterprises, and only when there is demand will they take the initiative to understand. For most purchasers, the installation of cables and wires is a concentrated purchase of a building only once, very few people will experience two or three times, because they usually do not know much, but also a huge amount of "mass consumption", we will seek multi-reference opinions before purchasing, careful decision-making.

Automobile is also low-frequency consumption, but unlike home products, automobile advertising signal is strong, usually in television, elevators, shopping malls.

This is too "silent and low-key" industry, consumers can not take the initiative to find. Enterprises need to meet the basic factors such as market size, unit price profit, passenger flow and so on. In terms of flow, Kunming Bridge Enterprises are very passive.

Two. Kunming cable tray products are not standardized, and the information is highly opaque.

In addition, cable bridge construction materials belong to non-standard products, there is no standard reference coefficient, which is also a major factor hindering the development of large-scale enterprises.

Non standardization of bridge products is also easy to deepen the information closeness of the industry. Compared with automotive and apparel industries, their products and service processes are relatively standardized, able to mass production, transparent parameters and clear prices.

Three, the home industry is heavy service and experience, high dependence on people, low degree of information.

Cable bridge industry essentially belongs to the traditional manufacturing industry. Products attach importance to service and experience. Work, color, touch and so on need scene coordination. In order to achieve high-quality service, enterprises have to expand to various regions to solve logistics, warehousing, display, inspection, delivery, installation, after-sales and other issues.

The way to make a brand may be to advertise by the enterprise itself, but the cost is very high, and the more comprehensive and accurate the channel coverage is, the more expensive the cost is. It may also be that after the industry informationization is improved, good enterprises can be easily searched by consumers.